Writing
Ailsa Craig Productions is all about creativity. Creating novel and exciting ways of you, as a business owner, getting your message across to your clients.
Traditional marketing methods like word of mouth work, but social media has a massive mouth and if used correctly can reach millions of people, globally.
People, these days, are so overloaded with information that they don’t know where to turn, but the last thing they want to do is turn pages. They want to read short informational pieces that spark a thought or action.
Ailsa Craig Productions can do all this for you in creative and colourful ways.
Storytelling is the oldest form of communication, long before the written word was born. Most stories were centred around a moral lesson. And the moral of my story today is to get your business story out there to the widest audience possible.
Whatever you write or represent visually should reflect you and your business. Many people become stuck when faced with writing about themselves and their business and that’s where Ailsa Craig Productions steps in. We are professional writers. We find out all about you and how you want to get your message across, be it on social media or the more traditional forms such as brochures or press releases.
The idea is to hook your clients into what your company is all about.
• We service your needs by creating professional written material from scratch or editing your material to make what you have to say attention grabbing.
• We edit scripts from documentaries to dramas.
• We teach you how to blog.
• We hone your style to express your personality through the written word.
• We show you how to write for your target market.
• We will ghost write e-books, biographies and even novels.
• We make flyers, brochures and blogs compelling.
• We create professional scripts for visual material from simple camera messages to cost effective or high end corporate or explainer videos.
Production
That’s the idea to hook your clients into what your company is all about. This can be done through or producing short captivating videos which can take the form of a corporate or explainer videos or simply getting your idea across on camera. We bring your story to life.
• We produce corporate and explainer videos, both affordable and upmarket.
• We show you how to create a hook to attract your prospective clients.
• We create highly professional internal employee induction and marketing videos.
• We help you create your own YouTube Channel.
• We train you how to appear in front of the camera to the maximum effect, either to vlog or present your own videos. (See Training).
Training
We enable marketers and students to learn and hone their skills.
Writing
We show you how to write copy for all applications
• Articles
• Editorial Advertising
• Social Media
• Company Profiles & Prospectuses
• Biographies
Script writing
Content is king.
- We teach you how to write memorable scripts across all television genres – documentaries, reality shows, live talk shows, children’s stories, drama series and screenplays.
- We offer one on one courses or workshops on how to appear confident and authentic in front of the camera.
- We guide you, step by step, to create a compelling video that people will want to watch.
1. Know what you have to say and prepare your topic.
- It’s crucial to define your target audience. How to do that through pictures.
- Decide whether to script or chat depending on the type of video you want to make. Will it be formal or informal? Practice, practice, practice.
- Exercises on how to get rid of fear and nerves – Setting your state
- How to get your self confidence up – Resource triangle
- How to dress for camera. Style and colours.
- How to appear in front of the camera and connect with your audience. Body language, eye contact, looking relaxed.
- How to handle criticism – constructive criticism.
